Engineering leader
I build engineering teams that deliver outcomes.
A team can ship everything on its roadmap and still fail to make a difference.
I've spent 15+ years building software and leading engineering teams. One lesson keeps coming back: delivery matters, but delivering the right thing matters more.
Hello
I'm Hossein Toussi. I've built software and led engineering teams at companies like Blinkist, Helpling, and Lokalise.
I've worked through the challenges most engineering teams face at some point: competing priorities, engineers ready to take on more, and problems where adding more people or process wasn't the answer. Those experiences shaped how I lead: clear direction, real ownership, high standards, and the freedom to challenge how things are done.
I still write code, experiment with AI, and build my own products. Staying close to the work helps me understand the decisions engineers face every day. Along the way, I've developed more than fifty engineers and managers across twenty countries.
How I lead
- Clarity comes before autonomy.
You can't expect someone to take ownership of a problem they don't understand.
People need to know what we're trying to achieve, why it matters, and where they can make decisions.
- High standards and empathy go together.
Avoiding difficult conversations doesn't make someone a caring leader.
People deserve clear expectations, honest feedback, and a fair opportunity to grow. You can care deeply about people and still hold them accountable for their work.
- Outcomes matter more than output.
A team can ship ten features and still accomplish very little. It's easy to confuse being busy with making progress.
I care about what happens after we ship. Did customers benefit? Did the business improve? Did we actually solve the problem?
- Fix the system, not just the symptoms.
When delivery slows down, the instinct is to add more people, more meetings, or more pressure.
But often the problem is too much work in progress, unclear priorities, or decisions that take too long. I've seen teams deliver more by taking on less.
- Good judgment matters more than ever.
AI is making software faster and easier to build. But faster execution doesn't tell us which problems are worth solving.
Knowing what to build, what to simplify, and when to say no matters even more when the cost of implementation falls.
- Stay close to the work.
Engineering leaders don't need to write every line of code. But it's hard to make good technical decisions when you're disconnected from the technology and the people building it.
I stay hands-on because understanding the work makes me a better leader.
Featured story
We had eight initiatives in progress. Almost nothing was getting finished.
Each engineer owned a different initiative. Everyone was busy, but our revenue target was slipping further away every week.
So we did something that felt backwards: we stopped starting new work, moved most initiatives back to the backlog, and paired engineers on the few that mattered most.
Within a few weeks, things started reaching done. We ended the quarter ahead of our revenue target.
Sometimes the fastest way to deliver more is to work on less at once.
Lessons from the work
All notes →I write about engineering leadership, building software, and the decisions that shape how teams work.
Why Completing a Task Isn’t Enough: The Developer’s Guide to Problem Solving
Software developers must go beyond task completion; they should focus on solving real problems.
Leadership Styles and Management Theories: A Modern Perspective
Explore effective leadership strategies and management theories to boost team productivity and satisfaction in today's dynamic work environment.
Effective Feedback Techniques: A Guide to Clear and Impactful Communication
Three powerful feedback techniques for open, honest, and empathetic workplace communication, avoiding over-softened messages, and driving meaningful growth in professional relationships and team performance.
From people I've worked with
“I highly recommend Hossein to any organization aiming to elevate delivery, both from a sustainable and scalable perspective, with a human-centric approach. He distils leadership concepts into practical, actionable insights.”
“Hossein is an exceptional coach-manager who expertly nurtures growth in his team. His coaching empowers individuals and unites teams, consistently driving exceptional results.”